21 Trending Products to Sell Online in 2025

If you’re interested in selling beauty products online, skincare is a strong category with major return potential. Consider adding these customizable skincare essentials to your ecommerce store:

62% of US consumers are interested in personalized beauty products. By selling print-on-demand skincare products, you can provide unique, branded experiences that cater to the growing demand for personalized self-care items.

Nail care is also quietly pulling weight in the beauty category. With the global market projected to grow from $24.7 billion in 2025 to $38.9 billion by 2034, it’s a solid upsell or cross-sell alongside skincare. 

Nail care taps into the same psychology as skincare: low-cost, high-repeat self-care rituals that feel luxurious without a big spend.

17. Vitamins and supplements

The wellness sector is booming, with a growing emphasis on natural supplements—especially among health-conscious consumers. Notably, over the past year, there’s been an uptick in search interest on Google Trends for:

Similarly, mushroom gummies have seen a 75% bump in search interest, driven by their potential benefits in boosting immunity and overall wellness. Sleep gummies have also risen in popularity as more people turn to these tasty supplements as a healthier alternative to improve their sleep quality. 

These trends highlight the increasing consumer interest in vitamins and supplements, making them a valuable dropshipping or print-on-demand product for your ecommerce business. If your brand already focuses on self care and wellness with products like yoga mats, sportswear, and candles, consider introducing supplements. That way, you’ll become a one-stop shop for people looking for small ways to improve their daily lives.

18. Arts and crafts

The arts and crafts sector is seeing a surge in popularity as people explore creative hobbies at home. 

If you’re looking for trending ecommerce products in this category, searches for crochet kits for adults are up 50%, and interest in organic yarn is up 16% in the past year. Sales of eco-friendly yarns have jumped 50% over the last 5 years, showing that shoppers are really leaning into sustainable options. Aside from supplies, an easy entry into the arts and crafts market are digital downloads for:

Digital downloads require zero inventory. While you need to invest into creating the original material, after that it can be resold limitless times.

And if you’re thinking of turning your craft into cash, online marketplaces like Etsy or Amazon Handmade make it super easy. They help you reach a wide audience and handle the logistics so you can focus on doing what you love.

19. Home gadgets

Trending home gadgets are always solid options for your online store. They’re not just popular, they offer real value by making everyday life easier.

Take the air fryer—it’s up 45% in searches this past year. That kind of growth shows people are seeking out smarter ways to cook, save time, and eat better at home. Milk frothers have also seen a 17% jump in search interest over the past year, as more shoppers want to whip up café-style drinks without leaving the house.

If you’re trying to find products to sell that offer everyday upgrades, these trending gadgets check all the boxes.

20. Pet products

Pet ownership is on the rise, and so is the demand for products that support pet health and daily care.

What are some of the hottest trending products in this category? In the last year, searches for stainless steel cat bowls are up 110%, and search interest in food and water bowls for dogs has grown by 150%. Pet travel accessories and pet health supplements are also gaining momentum in Google Trends. 

These products cater to pet owners who want the best for their furry friends, making them valuable items for your dropshipping business. You can find customizable pet accessories in the Printful catalog, including leashes, collars, bowls, and bandanas, perfect for expanding your pet product selection with ease.

Pet supply sales are also rising as more shoppers prioritize their pets’ health and comfort. Today’s buyers care about their animals’ quality of life, not just convenience. Focus your messaging on the pet’s well-being to build trust and long-term loyalty.

21. Baby products

This product category continues to grow as parents prioritize safety, comfort, and non-toxic materials. 

Searches for sensitive baby sunscreen have increased by 60%, and non-toxic baby sunscreen searches are up 40% over the past year. This highlights a growing demand for gentle, protective skincare options. 

In the last 5 years, bamboo baby clothes have emerged as a go-to choice for parents seeking breathable, hypoallergenic apparel. This reflects a broader demand for baby products made with thoughtful materials.

To stand out in a saturated market, highlight features that guarantee your products are baby-safe and friendly:

• Breathable and hypoallergenic materials

• Supporting children’s development (e.g., educational toys)

• Official certifications