25 Must-Have Summer Products to Sell Online

Summer’s heating up—and so are online sales.

As the temperature rises, consumers are hunting for fresh finds that match the season’s vibe. From beach days to backyard hangs, it’s a chance to customize your summer products and make your brand stand out when it matters most—the summer sales rush.

In this post, you’ll find different trending products from our print-on-demand (POD) catalog, perfect for the summer. 

Apparel summer products

A seasonal shift is the perfect time to update your product catalog and reflect changing style trends. Help your customers replace their missing pieces—update your online store and boost sales with hot summer clothing market trends.

1. T-shirts

Custom tees are top picks for summer collections: lightweight, breathable, and perfect for layering.

Choose styles in bold colors or soft neutrals, add subtle embroidery or standout prints, and refresh your inventory with trending products that attract customers and outshine competitors.

Check out these t-shirt styles awaiting your designs:

• Unisex Basic Softstyle T-shirt

• Unisex Staple T-shirt

• Unisex Lightweight T-shirt

2. Crop tees

Cropped tees are some of the most popular summer products in the fashion field. Like classic tees, they’re comfortable and versatile but with a breezier, playful edge. Add bold prints or minimal designs to give outfits that effortless, on-trend vibe.

Explore different crop tee styles to see what best fits your brand:

• Women’s Crop Top

• All-Over-Print Crop Tee

3. Tank tops

Tank tops are a must-have for any summer-ready store. Their sleeveless design keeps them cool and breathable—ideal for everything from weekend workouts to casual days out. Mix denim shorts or layer over swimwear for effortless combos customers reach for all summer season. 

Dominate summer sales with these tank tops:

• Women’s Racerback Tank Top

• Men’s Premium Tank Top

4. Polo shirts

Polo shirts balance a laid-back and polished look—ideal for summer outings, casual Fridays, or elevated streetwear. Their lightweight cotton or blended fabric and structured collar create a refined edge, versatile for both work and play.

Check our polo shirts for your summer collection:

• adidas Premium Polo Shirt

• Unisex Pique Polo Shirt

• All-Over Print Polo Shirt

5. Denim Jackets

Denim never goes out of style. And a denim jacket with vibrant custom embroidery is the perfect lightweight layer for breezy evenings and unpredictable weather. As one of the more popular summer products, it blends function and fashion, making it a go-to for outdoor activities.

Source: Printful

6. Rash guards

If your store caters to sporty or beach-loving customers, add our custom rash guard to your summer lineup. These quick-drying sports shirts prevent skin irritation and provide added sun protection. Our catalog includes all-over-print styles for men, women, and kids.

7. Kids’ clothing

Children outgrow clothes fast. As parents refresh their kids’ wardrobes, they’re looking for summer essentials that combine comfort with style. Whether you run a children’s boutique or want to expand your product range, offer fun, well-fitting options.

Come up with stunning and playful designs for these kids’ products: 

• Youth Staple Tee

• Toddler Staple Tee

• All-Over Print Kids Leggings

8. Shorts

Shorts are a warm-weather staple worth adding to your store. From outdoor adventures to daily errands, they’re all about comfort and ease. With many styles to suit different tastes, they pair effortlessly with tees, tanks, or crop tops—a practical go-to in any summer lineup.

Here are some short options to offer your customers:

• All-Over Print Yoga Shorts

• All-Over Print Men’s Recycled Athletic Shorts

• All-Over Print Women’s Recycled Athletic Shorts

9. Skirts

Skirts are one of the top-selling summer items every year. As consumers search for fresh seasonal looks during summer months, consider meeting them with our All-Over Print Skater Skirt. It offers a design area for bold black-and-white patterns, soft florals, or festival psychedelic colors—perfect for styling with anything from tanks to jackets.

10. Summer dresses

Flowy, breezy summer dresses are a go-to for warm-weather wardrobes. They’re easy to style and comfortable to wear. Offering custom summer dresses in your store gives shoppers options for daytime looks or evening gatherings.

Design tip: According to the print trend forecast for the latest market dynamic, crowded, busy, and fine-print clusters are some of the top summer fashion dress trends in 2025.

Go for trendy dress designs on our best-selling summer products:

• Skater Dress

• All-Over Print Bodycon Dress

Hot accessory items for the summer

No summer look is complete without the right accessories. From functional gear to statement pieces, refresh your inventory with trending summer accessories that complement your apparel. This’ll give your store a seasonal edge over competitors and boost customer satisfaction.

11. Tote bags

Thanks to their style and versatility, tote bags are in high demand for summer. They’re perfect for outdoor activities like grocery shopping and picnicking, or as a beach bag for a day in the sand. They come in several options from traditional organic cotton bags to bold and extra durable sublimation ones.

Check out our customizable tote bag options:

• Eco Tote Bag

• All-Over Print Tote

12. Dad caps

Dad caps are one of those best-selling products that blend fashion with function. They’re an easy win for sunny days and pair well with streetwear or smart-casual looks. Upgrade your inventory with custom icon embroidery or trending location names.

Bring your hat design ideas to life with:

• Classic Dad Hat

• Distressed Dad Hat

• Organic Baseball Cap

13. Fanny packs

Fanny packs are ideal for festivals, travel, or everyday fashion. Compact yet roomy enough for essentials, they’re a practical way to add personality to any outfit. Design a custom fanny pack with bold prints, quirky graphics, or your logo to turn this throwback accessory into a best-selling product.

14. Bucket hats

Bucket hats offer a fun, relaxed vibe that’s just the thing for summer. Great for festivals, poolside lounging, or city strolls, they’re both functional and fashionable. Add your own flair with dainty embroidery or bold designs, and give customers a stylish alternative to the classic cap.

Choose from our bucket hat offers:

• Bucket Hat

• Denim Bucket Hat

Read more:

• What is a Bucket Hat—History, Definition, and Product Inspo

• 12 Bucket Hat Design Ideas to Inspire

15. Bandanas

Bandanas are the ultimate do-it-all accessory—worn as headwear, a statement top, a pet scarf, or a bag accent. Their versatility makes them a smart summer addition. Design an All-Over Print Bandana with classic paisley or bold, vibrant patterns to add flair to any warm-weather outfit.

16. Scrunchies

Scrunchies are having their moment as stylish summer accents. The All-Over Print Scrunchie lets you play with bold colors or patterns, adding a pop to any outfit. Plus, they’re made from leftover materials, making them a fun, resource-friendly option for your store.

17. Custom patches

Custom patches (or iron-on patches) are a crafty way to refresh jeans, hats, or backpacks with a personal twist. They add style while covering up wear and tear, making them both decorative and practical for summer wardrobes.

Learn more: How to Make Custom Patches from Zero

18. Drawstring bags

Lightweight, compact, and easy to carry, drawstring bags are a smart addition to your lineup of summer products. Made for summer adventures—from beach days to hikes—they’re ideal for tossing in the essentials and heading out with friends. As this casual carryall gains demand, customizing your own All-Over Print Drawstring Bag will set your store apart.

19. Phone cases

Phone cases aren’t just protective—they’re personal. With customizable designs that reflect seasonal trends, they double as stylish accessories from spring through summer and beyond. Offering new designs year-round for these top products gives customers a reason to come back.

Add custom phone cases to your catalog:

• Tough Case for Iphone®

• Clear Case for Iphone®

(Also available for Samsung® models)

Beach products

Swim essentials are always in high demand during summer. It’s go-time to stock your store with summer products to sell. Add beach-ready items to your catalog and ride the wave of summer sales.

20. Swimsuits

Swimsuits are a seasonal must-have—an essential for beach trips, pool parties, and vacations. Offer a range of styles and designs to help customers find a look they love and feel confident in.

Turn your design ideas into stunning swimwear with these top-selling summer items:

• All-Over-Print One-Piece Swimsuit

• All-Over-Print Recycled String Bikini

• All-Over-Print Recycled Swim Trunks

• All-Over Print Kids’ Swimsuit

Read more: How to Start a Swimwear Line: Your Guide to Success

21. Beach towels

A beach day essential, the bright wrap-around designs of our Sublimated Towel are perfect for lounging or drying off in style. Design it with vibrant, summer-inspired patterns—and for a personal touch, offer customization with names to match any sunny vibe.

22. Slides and flip flops

Slip-on styles are a summer favorite thanks to their comfort and convenience. These open-toe essentials are always in high demand, protecting wearers from the hot sand. Customize them with bold colors or tropical prints to add a relaxed, vacation-ready feel to your beach product lineup.

Design a fresh pair of slides:

• Sublimation Flip-Flops

• Men’s Slides

• Women’s Slides

23. Sneakers

Sneakers are the top summer footwear for those who want a comfortable yet polished look. With breathable materials and a range of styles—from bright neon high-tops to subtle slip-ons—they’re ideal for a long day walking or relaxing under the sun.

Check out some cool shoe options awaiting your alluring designs:

• Men’s Lace-Up Canvas Shoes

• Women’s Slip-On Canvas Shoes

• Men’s Hightop Canvas Shoes

(All shoe options are available for both men and women)

Here are 10+ custom shoe design ideas for inspiration to get you going.

24. Glassware

Custom glassware is a fun way to capture the laid-back vibe of the summer season. Whether it’s for BBQ parties or everyday use, stylish drinkware adds a cool touch to any gathering. It’ll be your new bestseller with bold patterns or cheerful quotes that make every sip feel like summer.

Stand out with lush summer designs on our:

• Can-Shaped Glass

• Stemless Wine Glass

25. Water bottles

Hydration’s a must during hot summer days, which puts custom water bottles in high demand. Stainless steel options are especially popular for keeping drinks cold on the go, making them one of the top-selling summer products. Tap into this trend with vibrant designs for active, heat-filled days.

Try your designs on: 

• Stainless Steel Water Bottle

• Travel Mug With a Handle

How to find trending summer products to sell online

Finding the right summer products to sell isn’t guesswork. With the season heating up, stay ahead of the trend with market research to meet demand and maximize sales.

Here are ways to find valuable insights on current best-selling summer products for your store.

Use Google Trends

Google Trends helps you spot which summer items are gaining traction. Run a search for terms like “custom beach towels” or “flip flops” to see what’s hot and what’s not this season. These insights show when interest spikes and help you time your launches to match demand.

Follow influencers and social media trends

Influencers are often the first to showcase summer products that take off. Track popular creators on TikTok and Instagram to catch early signs of a trend—from viral outfits to niche accessories. Bring that energy to your online store before competitors catch on.

Dive into online mood boards and collections

Platforms like Pinterest are packed with visual inspo. Explore collections focused on “hot weather looks” or “2025 summer sales prep” to discover aesthetic themes and summer items people are saving. It’s an easy way to understand what shoppers find appealing this season.

Keep an eye on Pinterest Predicts. It’s Pinterest’s annual trend prediction page and is reported to have an 80% accuracy.

Check what’s trending in ecommerce

Browse platforms like Etsy, Amazon, or Printful’s bestsellers to see what’s moving. Filter by specific summer products, read reviews, and monitor what’s constantly restocking. These real-world insights show valuable data on sales patterns and help refine your online store.

Embrace the summer must-haves!

As the temperature rises, updating your catalog with top-selling summer products will meet customer demand and keep you in step with current trends. Our curated list of summer products to sell offers practical, high-performing options to refresh your online store.

From versatile clothing to stylish accessories, each item lets you showcase your designs while responding to what shoppers search for. Offer variety to improve the shopping experience and strengthen your position during peak summer sales.

Start preparing your store now with hot products to catch the season’s momentum!

Read more: 30+ Spring Products to Sell Online