30+ Fresh tote bag design ideas for 2025 | Printful

What is a tote bag?

A tote bag is a large, open-top bag with parallel handles attached to the sides of its pouch. 

Initially designed for practicality, tote bags have evolved into fashion-forward, eco-friendly, and versatile accessories.

Their low production cost, lightweight design, and year-round demand make them ideal for both personal use and custom merchandise.

Upcoming tote bag fashion trends

For 2025, large canvas totes are making a strong comeback as fashion embraces practicality. The focus is on soft shapes, natural materials, and versatility – bags that ‘feel like souvenirs picked up from travels,’ featuring bright patterns that flow around the canvas.

For print-on-demand sellers, that’s a sweet spot. Wide, flat totes are ideal for bold typography, full-bleed prints, and simple designs that turn a functional bag into a personal statement.