Q4 shopping holidays for your eCommerce store | Printful

Source: Omnisend

Date: December 14, 2025

Free Shipping Day is the holiday hero for procrastinators – many online stores remove shipping fees to maximize holiday sales. 

Shoppers get their gifts on time without paying extra, and merchants ride the wave of the season’s last-minute buying frenzy.

What can you do?

As long as you can guarantee delivery by Christmas Eve, Free Shipping Day is a great chance to boost holiday sales. In fact, 43% of shoppers are less likely to buy from a store without this offer. 

With Printful, you can set up free shipping by enabling the Free shipping on your storefront toggle and adjusting the retail price to include the delivery cost. 

To get the most out of this promo, add an announcement bar to your website so shoppers see the deal right away. 

Super Saturday

Date: December 20, 2025

Super Saturday – the last Saturday before Christmas – is one of the busiest shopping days of the year. 

Traditionally big in Canada, it’s now gaining traction in the US and the UK as shoppers use the day to grab quick gifts and take advantage of holiday deals.

What can you do?

Although it’s very last-minute, many shoppers intentionally wait for Super Saturday, hoping for huge deals both in-store and online. 

If your store can still guarantee delivery before Christmas Eve, highlight that deadline clearly and frame your offer around “last chance” urgency.

If delivery isn’t possible, shift the focus. Market gift cards or create offers that encourage customers to shop for themselves – a growing trend after weeks of holiday shopping for loved ones. Messaging like “You made the nice list too” works well here.

Boxing Day

Source: Moosend

Date: December 26, 2025

Boxing Day is a major shopping holiday in countries like Canada, Australia, and New Zealand. 

Businesses take this opportunity to draw in customers who are off work and ready to spend their Christmas cash or end-of-year bonuses.

What can you do?

People often use Boxing Day to exchange gifts that didn’t work out, buy items they missed before Christmas, and grab products that weren’t discounted earlier but are now available at a lower price. 

For sellers, this is a great opportunity to clear stock. If you have seasonal designs, market your sale as a last call before new collections arrive. Highlight limited quantities to push faster conversions.

Profit beyond Black Friday Cyber Monday 

Don’t miss your chance to cash in during these overlooked shopping holidays for eCommerce stores. 

Create enticing marketing campaigns and connect with shoppers at different stages – whether they’re buying gifts, treating themselves, or preparing for the New Year. 

When you look beyond the major shopping events, you’ll uncover multiple chances to grow your store and finish the holiday season strong. Just be sure to match your promotions with buyers’ needs, use timely messaging, and communicate clearly about shipping and delivery.